Build a Comprehensive Design Concept

When it comes to planning a wedding, the design is so much more than just picking colors or choosing florals. Because it’s the most important aspect to the planning process – it’s about creating a cohesive experience that feels intentional, elevated, and unmistakably you. At Sincerely Jane Events, we don’t just take your Pinterest board and run with it. We take time to deeply understand your vision, your style, and what matters most to you as a couple. Then, we build a comprehensive design concept that serves as the foundation for every visual and experiential element of your day.

Here’s what the design process really looks like when you work with us and how we curate a clear, beautiful direction forward so that your day is exactly how you envisioned.

Step 1: Discovery — Getting to Know You

Before we talk about flowers or table settings, we want to get to know you. What inspires you? What colors make you feel something? Are you drawn to classic elegance, bold modernism, romantic minimalism, or something totally unique?

We’ll dive into:

• Your love story and personalities
• Your venue and its surroundings
• Your must-haves and design dealbreakers
• Your mood board, Pinterest links, and visual references

This gives us the raw material to start dreaming alongside you and ensures the final result is meaningful, not just pretty.

Step 2: Creating Your Full Design Concept

Once we’ve gathered the pieces, we start connecting the dots. This is where we begin to build a comprehensive design concept — a thoughtfully curated visual roadmap that guides every decision moving forward.

Your design concept includes:

• A refined color palette
• Texture and material inspiration
• Floral style and mood
• Stationery direction
• Tabletop and linen selections
• Lighting, layout, and ambiance ideas
• Custom elements (like signage, backdrops, or installations)

We’ll present this in a clear, cohesive design board so you can visualize how everything will come together — and more importantly, how it will feel.

Step 3: Curating a Direction Forward

Once we’ve aligned on the concept, we take that big-picture vision and start making it real. This is where we step in as creative directors and decision-makers on your behalf, ensuring every vendor and detail works in harmony with the design.

What we’ll do:

• Share the concept with your vendor team so everyone is on the same page
• Source rentals, linens, florals, signage, and stationery that align with the vision
• Manage revisions and communicate with vendors to keep everything cohesive
• Provide detailed design briefs and mood boards to creative partners
• Oversee setup and styling on the wedding day to bring it all to life flawlessly

Why This Process Matters

Design without direction leads to overwhelm. But when you have a trusted planner translating your vision into a full design concept — and curating every piece with intention — you get a celebration that feels polished, personal, and perfectly reflective of you.

We don’t believe in copy-paste weddings. We believe in design that tells your story, stuns your guests, and creates a lasting emotional impact. Whether your vibe is beachy boho, timeless black tie, or something in between, we’re here to bring your vision to life with clarity, creativity, and care.

Ready to turn your wedding vision into a full, cohesive design?! Let’s dream it up and design it down to the very last detail!